SIX SECONDS Wins SIA Award

SIA Awards is the only advertising awards to specifically recognize the advertising achievements in the service industry. Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products. The service industry is adding a significant contribution to marketing and advertising.
SIAAwards recognizes the creativity and communication accomplishments of the service industry, recognizing the best service industry advertisement, print communications, websites, TV Radio and electronic communications, and social media.

AIF Announces Foray Into Canada

AIF principal Jeffrey Tinnell announced the launch of Canadian production presence in venture with John Daldin’s Slate Worldwide. With Robert Tinnell having directed several feature films in Canada in the past, AIF recognizes the opportunities available for a multifaceted production company there. Daldin will assist in developing new production opportunities on behalf of AIF, while providing Canadian production services.

AIF Gets Real For West Virginia Tourism

When the state of West Virginia’s Tourism Office decided to overhaul the way they communicated their message, Tourism Commissioner Amy Goodwin tapped Allegheny Image Factory writer/director, Robert Tinnell.  Tinnell had this to say about the project: “In a lifetime of great opportunities, this has been one of the greatest.  I’ve been given an extraordinary amount of freedom to capture the myriad unique stories of the state and the people.  West Virginia is so much more diverse than the general public realizes.  And the way we are crafting the Real campaign allows us to try many different approaches to the storytelling, which is a huge gift for a creator.”  AIF has put a large team in place to take on this massive project, which entails creating a number of 2-3 minutes films highlighting “real” West Virginia locales, activities, and people.  Producers Jeffrey Tinnell and Andy Westfall have supervised six productions already, highlighting a number of areas around the stated, including Jefferson County, Braxton and Lewis Counties, Morgantown, Charleston, Huntington and Wheeling, with more on the way.

Misfits Project Takes AIF Back To Its Roots

AIF principals Jeffrey and Robert Tinnell both have long experience in both the horror film genre(THE HUNTED, FRANKENSTEIN AND ME and many other projects) as well as music videos (including multiple MTV awards), so it’s no surprise they jumped at the chance to produce director Jason Baker’s series of horror movie recreations designed to be projected behind the legendary horror punk band, the Misfits, during the band’s 2015 tour.  “Jason brought an incredible energy and enthusiasm to the project,” said Jeffrey, “and adding that to the chance to play with these iconic images made the project a no-brainer for us.”  The mini-movies are meant to call to mind such films as PLAN 9 FROM OUTER SPACE and NIGHT OF THE LIVING DEAD.  Horror stars Doug Bradley (Pinhead from the Hellraiser films) and Tom Savini (FROM DUSK TIL DAWN, CREEPSHOW, FRIDAY THE 13TH, DAWN OF THE DEAD)both acted in the project.

Hidden Promise – Creative Freedom

When Glenville State College approached AIF about creating a film that would encapsulate the success of their Hidden Promise program they prefaced the conversation by saying to creator Robert Tinnell,” Just go do what you do.” Those are the words we live to hear. And that’s just what we did. Shot in stark black-and-white, the resultant film allows GSC students to tell the story of how near-peer mentoring allows at-risk and, in-particular, first-generation, college students to succeed when emerging from the sometimes-challenging world of Appalachia. The inspiration to create the film came from the Near-Peer Mentoring Challenge Video Competition launched by the White House at the request of First Lady, Michelle Obama. The film was completed in late February 2015 and has been submitted for judging.

THE HUNTED HITS THEATERS

The Hunted Hits Theaters

THE HUNTED, produced by Allegheny Image Factory in association with Fortress Features, hits screens beginning June 6. Directed, written and starring West Virginia native Josh Stewart (“The Collector”), THE HUNTED puts a new horror twist on the “being alone in the woods”. AIF principal Robert Tinnell and veteran producers Brett Forbes and Patrick Rizzotti, worked with Stewart to bring the production back to West Virginia. Filmed on location in Webster County WV, the production was a participant in the West Virginia Film Tax Incentives program.

Expanding Our Palate

Allegheny Image Factory’s origin is grounded in food – our first project, FEAST OF THE SEVEN FISHES, was not only a graphic novel, but also a cookbook. So, as we have grown, it’s only natural that food would continue to be a critical part of mission. Lately, we have been working with a number of clients to capture their culinary stories. Two legendary regional restaurants, Muriales and the Wonderbar Steakhouse, have become strong, loyal clients who are willing to take a chance on creative that is a cut-above their competition. Over the last couple of years, our relationships with both have grown stronger and the resultant work has proved extremely popular with customers and the viewing public. What we really appreciate about the owners of both of these restaurants is their willingness to let us put in the time that is needed to properly capture their food. You can’t rush that and get good results. And as mentioned before, their willingness to accept some of the out-of-the-box creative Robert Tinnell proposes for some of these projects keeps us excited and motivated to push ourselves to better and better work. Beyond Muriales and the Wonderbar Steakhouse, we are working with chef Marion Ohlinger to launch his Authentic Appalachian approach to food as well as the wonderful new French restaurant, Pascal’s Bistro. In both of the cases the clients have foregone the typical, broadcast driven :30 spot approach to branding, opting instead for short films that are just that: films. You can view all of these films here as they become available.

Restoration Story

In the two years since California University of Pennsylvania chose Allegheny Image Factory to be their go-to production house, we have done a ton of shooting and editing and delivered an enormous amount of finished product on a variety of subjects. But none has been more rewarding than our efforts to chronicle the school’s quietly successful Partners for Fish and Wildlife program. Under the leadership of Jose Taracido, the program has engaged in myriad site restoration activities with such lofty goals as improved native trout habitat and restoring endangered bird species. It’s a fascinating and inspiring effort and we enjoyed traveling to three different states to gather the footage to tell it. Among the sites we observed, none were more rewarding than we found ourselves visiting streams that were once choked with mud and bereft of the ability to host spawning fish resurrected and now home to thriving fish populations. Given our history of love for fly fishing and our work as producers on Fly Rod Chronicles with Curtis Fleming, that aspect alone was enough to make the film a labor of love. We are grateful to Cal U for their ongoing support and to Jose and his team for the great work they are doing.

Return to Florida

A couple of years ago we were fortunate to go to work for Florida Gulf Coast University to assist them in developing their television and short image film presence, just in time for the basketball team’s journey to the NCAA tournaments. As a result, our 30 second spot about the university screened on national television. We recently returned to FGCU to craft a new message film – one tasked with outlining the goals of the institution’s capital campaign. Director Robert Tinnell traveled to Fort Myers with the AIF team for the four day shoot with producer, Jeffrey Tinnell, and a production team including director of photography, Jason Walker and editor Aaron Shelton. The university was extremely supportive, allowing Robert a great deal of creative latitude and the resultant film – FIVE – was well-received by FGCU and its target audience. We look forward to returning to the beautiful south-west Florida campus in the future as we continue to capture the unfolding story of this dynamic school.